Makuhari Messe will be the venue for Cycle Mode International 2010. The operators of this bike show have billed it as the “largest sports bike exhibit and test-ride event in Japan”. The theme of this year’s show is “Each bicycle life needs its own cycle mode.” Despite this trendy, high fashion catch copy the trade show will offer attendees more than just bicycle clothing fashion show. Attendees will have the chance to test ride a wide range of bikes from top foreign and domestic manufacturers over the three days of the show that begins Friday, November 5 and ends Sunday, November 7. For those living in the Kansai area the Tokyo show will be followed by the Osaka show on November 13-14 at Intex Osaka. The promoters promise of variety of events that includes lectures on sports biking for beginners, talk shows with cycling celebrities and top cycling professionals on the international scene. There will be events to please everyone from beginners to hard core enthusiasts.