Price: $1,499.99
Available March 2012


The zipp rims are one of the finest wheels on the elite speeding circuit nowadays due to it’s advanced explore and technological innovation. Most of the positive aspects of the zipp wheels are as follows:

Golfing round balls are dimpled and doing so has been observed to possess a positive effect for the span traveled when the golf ball is hit. Undimpled balls possess a reduced span traveled than dimpled balls. From the above instance, Zipp has patented similar technological innovation on its carbon wheels. These folks have observed through their air tunnel testing that the dimples on their carbon wheels increase the aerodynamic effectiveness of the wheel and decreases friction as the wheel moves.

The form of the zipp wheels are unconventional and dramatically different from normal carbon wheels. Regular carbon speeding wheels are V-shaped to increase their aero profile. This is the place the zipp 404 and various members of the zipp family are different. These rims possess a bigger profile at the area where the other rims are pointed. Testing from wind tunnel and practical riding have observed the the bigger end area in fact make the rim to go rapidly than the regular V-shaped wheels.

Another benefit for the zipp wheels is the placement of the spokes. Zipp positions their spokes on the outside of the rim which tends to make it seriously convenient to play with the nipples and make the wheel true. Other elite wheels are designed using the spokes positioned inside the wheel where any adjustment is more work.

For competitions purposes, riders will seriously value a light-weight wheel using excellent stability in any crosswinds. For the zipp wheel, in particular the firecrest, it is observed that the wheel kept their stability intact during crosswinds with varying strengths. Zipp engineered their wheels to keep the main part of pressure on the hubs so alleviating stress on the wheels.

These are some of the positive aspects of the zipp wheels and we hope that zipp keeps researching and developing their wheels. It can only move us to go rapidly using less effort.

Founded by Kilo Design / Lars Holme Larsen, BIG / Bjarke Ingels and Skibsted Ideation / Jens Martin Skibsted, KiBiSi is a Copenhagen based idea-driven industrial design firm. Each partner contributes with intelligence and experience from within his specific field providing KiBiSi with cutting edge knowledge and knowhow within the fields of architecture, design, furniture, electronics, transportation, contemporary culture and lifestyle.


Kilo Design by Lars Holme Larsen is known as an industrial design studio rooted in a straight forward approach to design merging elements of contemporary culture from high and low: the art scene as well as the street, the fashion house as well as the workshop. Lars Holme Larsen’s natural eye for blatant and simple solutions to complex design problems, has earned him instant acclaim as one of Danish designs fastest rising stars.

BIG architects founded by Bjarke Ingels has become one of the leading firms of a new generation of architects, repeatedly attracting public attention and triggering political debate with thought provoking designs. Often moving beyond the traditional boundaries of building BIG’s ideas absorb all the economical, ecological, social and political interests surrounding a project and turn them into back bending forms that are as surprising as they are obvious.

Skibsted Ideation, founded by Biomega creator Jens Martin Skibsted, is a prolific generator of radically new concepts for brand owners: Applying the thinking of branding, fashion and cuisine to the world of industrial design. Young Global Leader and member of “Davos'” design think tank, collected by MoMA and frequent collaborator with the world’s biggest brands and best designers, Jens Martin Skibsted is a hyper active citizen of the global design elite.

Ki + Bi + Si = KiBiSi
KiBiSi merges the faculties of its founders into a symbiotic hybrid of design, architecture and ideation: The production know-how and design sensibility of Kilo Design – the big ideas and large scale perspective of BIG architects – and the idea driven innovation and brand awareness of Skibsted Ideation.

Ideas and products are intrinsically tied. We believe the product should be the carrier of its brand idea rather than some designer’s form and formula. In the fertile overlap between Design, Architecture and Ideation KiBiSi seeks to spawn a new breed of idea driven design.